Here are three strategies you can use when brainstorming a name for your business:
Combine two words.
Think ZipCar or Pizza Hut. This works well when paired with places or things.
Create a new word or unfamiliar word, often called an abstraction.
Think Google, Roku, or Keurig – even Skittles.
Be careful selecting your combination of letters or unique word. The tone of voice you use with each letter can quickly take a cool written word into a weird sounding word with a negative tone.
Look internationally.
I love looking at words in other languages for inspiration. This could be nouns, verbs, or words that don’t even exist in American English. Examples are Hulu and Amazon.
BONUS:
Type your names into a Google doc. You’ll see that some names look strange typed out. But, it also is a great source of additional brainstorming.
Content contributed by Vermont-based marketing agency owner and brand creator, Michael Adams.
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